Tom Ford: 21 posts

Expensive fragrances get more scrutiny, and that’s only fair. If a brand wants you to pay over $200 for a bottle of scent, then you should be certain that you’re getting your money’s worth. In the case of Tom Ford, you’re paying for the name, luxurious packaging and the whole style factor that gives Ford an edge. That being said, the collection has a number of perfumes where even the special markup can be justified. Lost Cherry is one of those fragrances, because when Ford wants a bombshell perfume, he doesn’t hold back.

The name, only a touch less vulgar than Tom Ford’s F*cking Fabulous, suggests fruits and sweetness, but Lost Cherry is a sophisticated blend of woods in the style of Serge Lutens’s original Feminité du Bois. Lutens commissioned it as a woody fragrance for women, a request that at the time made a few eyebrows rise. 27 years later, nobody is surprised by “feminine woods,” but many brands still shy away from embracing the idea fully. In other words, woods play a secondary role to fruit, caramel, flowers or vanilla. Women who want woods, without too many embellishments, might well turn to the masculine side of the fragrance counter. 

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Elisa on Tom Ford Noir Extreme and olfactory desserts for men (and not only).

First there was Thierry Mugler Angel, widely credited with creating both the gourmand and “fruitchouli” categories; perfumer Olivier Cresp poured ethylmaltol – the smell of burnt sugar – into a patchouli-heavy oriental base, starting a craze for caramel in perfume that hasn’t much slowed in 20 years. Then came Angel’s counterpart A*Men, also released in 1996, making the world safe for gourmands for men. A*Men smelled shockingly like mint chocolate chip ice cream, but retained its masculinity thanks to lavender and plenty of that same earthy, mothball-like patchouli seen in Angel.

Since its release, it has spawned plenty of variations. In addition to all the A*Men flankers (including my favorite, A*Men Pure Malt), other gourmand-friendly lines like Hanae Mori and Viktor & Rolf have offered up sweet scents for men. Take HM (1997), a crazy but appealing mix of candy notes, lavender and lemon. Later, in 2000, came Lolita Lempicka au Masculin, a delicious licorice fougère. And the release of Spicebomb in 2012, with all its smoky, leathery tobacco goodness, felt like a masculine gourmand revival.

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Big, bold, sexy? Elisa is not convinced.

You can learn a lot from reading the comments on perfume blogs. Recently, I learned the term “freakum dress” from a woman who commented that she was searching for a “freakum perfume.” I had to look up the term on Urban Dictionary: “similar to a ‘lil Black dress’…A HOT ass dress that demands ones attention!”

I think Tom Ford decided that his mid-range line needed a freakum perfume: something loud and sexy for 20-somethings to wear when they go out clubbing. Unfortunately, it got interpreted as “cheap floriental.” I’ve generally respected Tom Ford’s releases even when I didn’t want to wear them, but with Velvet Orchid, I’m having trouble making eye contact.

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Tom Ford’s Private Blend Collection is a mixed bag. It’s too large and hard to navigate. Some fragrances are excellent enough to justify the high prices; others barely stand out. I can list further complaints, but the truth is that I keep returning to the collection and smelling all of its launches, because when Tom Ford scores, he really does offer something impressive. Such is the case with Fleur de Chine.

When I first tried Fleur de Chine, it intrigued me, but I wasn’t quite sure what to make of it.  Shanghai Lily from the same Atelier d’Orient collection (it also includes Plum Japonais, Fleur de Chine and Rive d’Ambre) was an instant hit for its lush white flowers and generous dose of spice. Fleur de Chine wasn’t going to open up so easily, though. I loved its baroque, ornate character and its hints of retro glamour, but it took its time to grow on me.

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Mandarins smell unlike any other citrus fruit. Cradled inside their zesty, bright aroma is a sweet orange blossom, and this nuance gives mandarin essence complexity and richness. (For fragrance nerds: this orange blossom note is given by methyl anthranilate, an aromatic compound also present in Concord grapes and wild strawberries.) Because of its sweetness and juicy effect, minus the strident sharpness, mandarin is used in many fragrances as a top note. It’s inviting and refreshing, and it works in many different contexts.

By contrast, mandarin based colognes are less common, with bergamot, orange, and lemon forming the trifecta of favorite cologne citrus. Mandarin can be used generously, but I have often craved more than most colognes offer. And here comes Mandarino di Amalfi by Tom Ford.

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