Tom Ford: 21 posts

I’ve been slowly testing the new Atelier d’Orient quarter, which was launched earlier this season in Tom Ford’s Private Blend collection. While I was enjoying Plum Japonais, Fleur de Chine and Rive d’Ambre well enough, Shanghai Lily stood out the most. I fell for it so hard that on any given day if I don’t have other perfume wearing plans it ends up on my skin. There are a few fragrances from Tom Ford’s Private Blend collection that hit the spot–Champaca Absolute, Velvet Gardenia, Cafe Rose, but Shanghai Lily is quickly becoming my favorite.

I like my flowers with a twist, and Shanghai Lily is a white floral with a dark mood. The jasmine and tuberose are warmed up and cossetted with plenty of spices and dark resins, which is already interesting. But the best part is that nothing about Shanghai Lily is heavy or oppressive. Instead, it sparkles from its gingery top notes to the incense accented drydown.

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Just like Tom Ford Noir, Sahara Noir is a perfect cross-over perfume and a good case for disregarding arbitrary gender marketing. In the case of Sahara Noir, you only need to love incense and amber. And love them a lot, because this perfume is incense and amber to the power of 10. A part of Tom Ford’s Signature Collection, along with Violet Blonde, White Patchouli, Black Orchid and Grey Vetiver, this is a dramatic and dark blend that delivers on its noir promise.

With Sahara Noir Tom Ford is courting Middle Eastern perfume consumers, whose tastes gravitate towards opulent. “A perfume can’t be rich enough,” says a friend who works for a fragrance company in Dubai. Incense is used to perfume homes and public spaces, and a splash of rosewater and a cloud of oud smoke begins and ends any auspicious function.  Sahara Noir would fit right into this scented environment and even hold its own. Depending on your tastes for heavy perfumes, consider yourself warned.

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After my mixed experience with Lys Fume, I approached the rest of Tom Ford’s Jardin Noir collection reluctantly. As I wore the fragrances  over these past few months, I grew to like them very much, especially Ombre de Hyacinth and Café Rose. While Tom Ford promised that Jardin Noir would be abloom with twisted, dark florals, the collection is neither twisted nor dark. Instead, it features elegant, polished fragrances on four different themes: lily, daffodil, hyacinth, and rose. The lack of drama is a minus, especially given the concept of this quartert, but these interpretations of classical florals are so smooth and refined that they are worth sampling.

Café Rose was created by perfumer Antoine Lie, who also worked on Azure Lime and Violet Blonde for Ford.  It is the darkest perfume from Jardin Noir, but it has a distinctive Middle Eastern flair. The woods are so pronounced that they compete with rose for top billing, while the incense gives the perfume an exotic twist. The main reason I enjoy Café Rose is for its contrast–it feels sophisticated, but at the same time, it has a flamboyant air. Too much elegance can be boring, after all.

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Tom Ford must love Guerlain Habit Rouge with a passion, because we have already seen its incarnation in Private Blend Bois Rouge, and now in Tom Ford Noir. You can compare this fragrance to others perfumes in Ford’s collection or to a dozen other plush orientals, but you only need to smell Habit Rouge for everything to fall into place. From the fizzy citrus top notes to the leather, tonka bean and vanilla inlaid drydown, Tom Ford Noir wears its Guerlinade well.

But Tom Ford Noir isn’t a boring copycat; it’s polished and well-crafted–Tom Ford is known for putting plenty of money into his perfumes–with enough darkness to satisfy most fans of rich, oriental notes. Women who love Guerlain Shalimar and all things “noir” should disregard Ford’s male oriented marketing and try the new fragrance. As much as I want to say that one Habit Rouge is enough, kudos to Tom Ford for taking such a classical idea and launching it as a mainstream fragrance. In contrast to the classical but dull Tom Ford for Men, Tom Ford Noir has plenty of drama.

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“Flowers can have a dark enchantment,” says Tom Ford of his new Jardin Noir series. “When you showcase their darker and less innocent aspects, flowers can become so thrilling and beautiful, they could almost ruin you. That was the sensation I was after.”* For a flower from a collection called Jardin Noir, Lys Fume upon first impression is not all that dark. For a perfume named “Fume”, which I take to mean “smoked lily” in French, the smoke is quite subtle.

But even if Tom Ford is after the “film noir” glamour goddesses in theory only, Lys Fume is an enjoyable fragrance. Real lilies smell intensely indolic–of ink and moth balls–and while perfumers Rodrigo Flores-Roux and Shyamala Maisondieu  tone down the animalic components, they didn’t shy away from exploring some surprising twists to create this blossom.

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