white florals: 3 posts

With the holidays behind us and still too many winter days ahead, it’s important to find ways to add a splash of color to the grey, cold mornings. I reach for my brightest dresses and scarves and add swirls of saffron and paprika to my food, evoking sunshine and warmth. Or I rely on white floral perfumes to create a vivid ambiance.

White flowers may call to mind bridal veils, but there is nothing prim and pastel about the scent of tropical blossoms like tiaré, frangipani, ylang ylang, tuberose or jasmine. They have a voluptuous aroma reminiscent of warm skin, coconut milk and petals sticky with nectar. The synesthetes among perfumers swear that white flowers smell purple and pink, rich and saturated, and it’s true that wearing a white floral perfume makes me feel as if the day is brighter.

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One of my favorite childhood pursuits was to make perfume. At least, that’s what I called it—my great grandmother’s description was “pestilence.” I scoured the flower beds, collected rose, carnation and dahlia petals, soaked them in water and waited until they turned into a fragrant brew. Eventually, the whole lot would rot and smell more beastly than beautiful, but undaunted I persevered. Faced with a garden that her great granddaughter pillaged on a daily basis, Asya gave me a bottle of perfume called White Lilac and hoped that my interest would eventually fade.

Years later, and I’m still fascinated by floral scents. Their variety is immense, from jasmine to marigold, from rose to ylang ylang. More than any other family, florals are susceptible to change as technology evolves. The aroma-material called hedione has changed the way we perceive floral perfumes. Its lemony freshness decorates almost all floral accords–and fragrances in all other perfume families. For instance, you can notice hedione in classics like Christian Dior Diorella or in modern blends like Penhaligon’s The Favourite.

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As a counterpart to my article and video Three Men’s Fragrances for Women : Modern Classics, I would like to talk about women’s fragrances for men. In a way, this is a more complicated topic, because men’s fragrance styles are more conservative and limited than those intended for women. On the other hand, I’m constantly inspired by my readers here who experiment and wear different types of perfumes, and I wanted to offer a few words of encouragement to those who’d like to follow their lead.

First of all, if you like certain types of scents, disregard their gender classification. The one unexpected benefit of social distancing these days is that it gives you space to try something that you wouldn’t otherwise. Also, reconsider fragrance notes and their associations. The reason I selected tuberose for my example is because it can be adopted by anyone, men and women.

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