persian new year: 9 posts

I wish you a Happy Persian New Year. May the new year bring all of us peace, joy and many good beginnings. I recently moved to a new apartment and this is the first I’m setting up my haft seen here.

Haft seen, or Nowruz sofreh, is a presentation of 7 auspicious objects that start with the Persian letter “S.” The celebration of the vernal equinox, the start of a new year, is a custom that dates back 5,000 years. Its message of hope and renewal continues to resonate. If you’re interested to learn about Nowruz, I’ve written about haft seen and its symbolism. Nowruz is celebrated in Iran as well as in countries like Afghanistan and Albania, Uzbekistan and India–and wider still.

On another bright note, the response to my Ukrainian fundraiser has been wonderful and I thank everyone who contributed, donated prizes and shared the news. The contributions will allow Thought Group Chile to provided Ukrainian cities with safe spaces and shelter. The donators will receive regular updates to know how the process of reconstruction is moving along. Today is the last day to participate in the fundraiser, so please take a look to our wonderful prizes and donate. Any amount counts.

Photography by Bois de Jasmin

Happy Nowruz! نوروز مبارک ! Nowruz, the Persian New Year, is celebrated on the spring equinox, which March 20 this year. It will also mark the start of a new century according to the Persian calendar. 21 March 2021 will be the first day of 1400. I wish all of you health, happiness and joy. May it be the start of a beautiful new year.

And to start the new century on a positive note. Yesterday I met on Instagram Live with Firmenich perfumer Dora Baghriche–whom many of you know through her beautiful perfumes, and we talked about cultivating creativity in today’s world. We discussed our difficulties with facing uncertainty over the past year, ways of coping creatively and emotionally, and why perfume retains its power. We also shared our favorite books, documentaries and poems. Dora’s energy and passion were palpable. The Live was hosted on @firmenichfine and they will provide a video, so that I can share with all of you. In the meantime, you can go to firmenichfine IGTV and see the recording there. I hope that you’ll enjoy our candid, warm discussion.

The image above is of haft seen, a special spread of symbolic items that have deep significance on Nowruz.  I’ve already written about the tradition of haft seen before, so please check my article.

Photography by Bois de Jasmin

Persian New Year is on March 20th this year, and as always, I set up my haft seen, or Nowruz sofreh–a presentation of 7 auspicious objects that start with the Persian letter “S.” I’ve written previously about this tradition, and why the celebration of the vernal equinox, the start of a new year, is such a meaningful custom. Nowruz is a secular holiday with Zoroastrian roots that is celebrated today by people of many different faiths not only in Iran, but in many other countries from Albania and Turkey to Afghanistan and India. Every community has its slightly different ways of marking the start of the new year, but what unites them is the celebration of life and renewal.

This year I’ve set up my haft seen quite early, during the last week of February, because I needed it as a reminder of hope and regeneration.

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Happy Nowruz! نوروز مبارک ! Nowruz is also called the Persian New Year, and it’s celebrated on the spring equinox, usually on March 20 or 21 in the Western calendar. This year, it took place on Wednesday March 20, 2019 in New York and Brussels, and on Thursday March 21 in Tehran. It’s a holiday that cuts across religious and geographical divides, and it’s celebrated in many countries around the world, especially the ones that had a link with ancient Persia. Along with Easter, it’s my favorite holiday, because it’s about rejuvenation, light and spring.

I’ve already written about the tradition of haft seen, a special spread of symbolic items that have deep significance on Nowruz. As I’ve mentioned, a book of Hafez’s poetry is an important part of haft seen. In the same spirit, I’ve selected a poem to share with you. I hope that the new year will be filled with beauty, happiness and inspiration for all.

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In time for Nowruz, which falls on March 20 or 21 in 2019, depending on where in the world you are, I wanted to share with you my favorite Persian floral delights. Flowers don’t only bloom in Persian gardens and adorn Qajar art and textiles, they’re also used in cuisine. Rosewater adds a bright note to savory and sweet dishes. Willow flowers flavor sugar and candy. Orange blossom accents tea blends. As good as flowers smell, their flavors are equally beautiful.

So I took a walk through my local Iranian store and came home with a whole treasure trove of floral delicacies.

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