jean-christophe herault: 4 posts

What happens if you take iris, a note from the cool spectrum of a perfumer’s palette, and make it dark, smoky and sweet? The result is a new take on the oriental fragrance family, with lots of surprises. This is exactly what Thierry Mugler’s Oriental Express accomplishes.  A part of Thierry Mugler’s Les Exceptions collection, which also includes Chyprissime, Supra Floral, Fougère Furieuse, and Over The Musk, Oriental Express is a twist on the traditional theme. The idea behind the collection is to offer modern, novel interpretations of classical fragrance families.

Easier said than done, especially in the case of the so-called oriental family. Loaded with balsams, sandalwood, vanilla, and incense, the oriental compositions have a very strong character, and to offer something new and different, yet still classical, requires unconventional choices. To solve this dilemma, perfumers Jean-Christophe Hérault and Olivier Polge took the direction of Shalimar.

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How do you select the right perfume? There are lots of articles out there on this topic, including Bois de Jasmin’s perfume wardrobe series and The Art of Seducing Yourself. In February, French Elle published an interview with perfumer Jean-Christophe Hérault, who shared a few tips. Hérault is the author of Balenciaga Rosabotanica, Comme des Garçons Amazingreen and Chopard Enchanted, and I liked the sensible comments he shared with the magazine. I selected and translated a few excerpts below.

Can you please give us advice on how to select perfume?

The only advice I can give is to take your time. Do not hesitate to try several perfumes to make the right choice. I also suggest you test it on your skin in order to follow the perfume’s progress throughout the day. A perfume should surprise you and develop in a pleasing manner.
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Wishing that all of my US friends stay safe, dry and prepared as the storm approaches! I’m keeping my fingers crossed that everything will be ok. I’m thinking about you!

Florabotanica is a good illustration of where most big brands, even those that start out with good intentions, end up as they chase market success. The first launch by Balenciaga, Balenciaga Paris, was a transparent violet leaf composition that wouldn’t be out of place in the L’Artisan Parfumeur collection. Not surprisingly, it didn’t take off that well. People need time to appreciate something unfamiliar, and the only way to do this is to support the brand and spend resources on educating the staff. In other words, you need time, money, and some new marketing tactics, all of which are in short supply at most fragrance houses today.

So, after the perfunctory flanker to Balenciaga Paris, L’Essence, we  have Florabotanica. It was composed by perfumers Olivier Polge (who also created Balenciaga Paris) and Jean-Christophe Hérault. The inspiration behind Florabotanica is described by Balenciaga as “not just a pretty flower, but a pretty dangerous flower.” This time Balenciaga took no risks. If you find transparent roses dangerous, then yes, I suppose that Florabotanica is right on the mark. I found it just pretty and meek.

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Balenciaga is launching its next major fragrance for fall called Florabotanica. The floral oriental perfume was composed by perfumers Olivier Polge (who also created Balenciaga Paris) and Jean-Christophe Hérault.  The inspiration behind Florabotanica is described by Balenciaga as “not just a pretty flower, but a pretty dangerous flower.” Notes include mint, rose, carnation, vetiver, amber and caladium-leaf accord.

The ad campaign is going to be fronted by the “Twilight” actress Kristen Stewart. Florabotanica is set to be released in September. Via WWD