Chanel is launching a series of short films recounting the story of Coco Chanel, her legendary fashions and creations. The series begins with the film devoted to No 5.
“Chanel opens in an unprecedented way its archives to capture the essence of this iconic fragrance, from its genesis to its muses, who have embodied the perfume since it was first created.” The film is short, only about 4 minutes. It can be viewed via www.inside-chanel.com (select your language of choice). Via press release
Welcome to Bois de Jasmin! I'm a writer, journalist and professionally trained perfumer. On these pages I explore the world of senses through art, literature, and history. - Victoria
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9 Comments
maja: I kind of like it but the female voice repeating “for the first time” so often is a bit annoying 🙂 Could have worked without the text, too. Images and Chanel 5 speak for themselves 🙂 October 11, 2012 at 10:49am
Victoria: Yes, I see what you mean. After a while, it gets repetitive. October 11, 2012 at 11:51am
Daisy: That was fun, even if a bit repetitive. I still am digging how the woman pronounces “decipher”! October 11, 2012 at 12:03pm
Victoria: Ok, going to listen again to hear her pronounce it! October 11, 2012 at 12:13pm
Amer: I kind of liked the repetitiveness! It makes it a bit dark and epic at the same time. It’s like someone is reading a sentence: “you are doomed to fall under the spell of CHANEL… forever!” October 11, 2012 at 12:04pm
Victoria: This made me laugh out loud! Yes, that’s what they are going for. I thought that the film was fun and some of the images were completely new to me. October 11, 2012 at 12:12pm
Daisy: Haha! So true! October 11, 2012 at 12:15pm
Pamela: Thank you for this link, I liked it immensely, even the repetitive “for the first time,” which gives it a running intensity, as if it were breaking barriers, which, in fact, the product did and does.
Brad Pitt? Great idea! Could have lingered on his wonderfully maturing face awhile, as well as many of the other images.
Who now is accomplishing something as groundbreaking as CoCO (another pronunciation new to me) did in 1921? October 12, 2012 at 11:15pm
Victoria: I cannot wait to see the ads with Brad Pitt! And what a great idea to use a male spokesperson for an iconic fragrance like No 5. Like you, I hope for innovation from Chanel in this new century. October 13, 2012 at 7:15am