fruit: 1 post

Expensive fragrances get more scrutiny, and that’s only fair. If a brand wants you to pay over $200 for a bottle of scent, then you should be certain that you’re getting your money’s worth. In the case of Tom Ford, you’re paying for the name, luxurious packaging and the whole style factor that gives Ford an edge. That being said, the collection has a number of perfumes where even the special markup can be justified. Lost Cherry is one of those fragrances, because when Ford wants a bombshell perfume, he doesn’t hold back.

The name, only a touch less vulgar than Tom Ford’s F*cking Fabulous, suggests fruits and sweetness, but Lost Cherry is a sophisticated blend of woods in the style of Serge Lutens’s original Feminité du Bois. Lutens commissioned it as a woody fragrance for women, a request that at the time made a few eyebrows rise. 27 years later, nobody is surprised by “feminine woods,” but many brands still shy away from embracing the idea fully. In other words, woods play a secondary role to fruit, caramel, flowers or vanilla. Women who want woods, without too many embellishments, might well turn to the masculine side of the fragrance counter. 

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