The Shifting Contexts of Perfume
Could other factors, apart from the aroma itself, influence our perception of perfume? Yes, of course, and this is not limited to fragrance. Elisa explores the topic.
A few years ago, I went to a nearby wine shop to stock up for a weekend in the mountains with some old college friends. A representative from a local winery intercepted me in the red blends aisle and implored me to try a bottle of his family’s wine. Colorado is not known for its vineyards, but I went along in the spirit of adventure, bonhomie, and perhaps a touch of pity.
When we got to the mountains, I warned my friends (occasional wine snobs) that I couldn’t vouch for the quality of the local wine. Since we were all sure it would be bad, we saved it until the end of dinner, a couple of bottles in. When we finally opened and tasted it, we were blown away—it was utterly unusual, with the complexity and creaminess of a good Bordeaux but some additional, unplaceable quirk that made it compulsively drinkable. I was sad when it was gone.
Joi in Giorgio Armani Mania : Long Lost Favorite Perfume: Yes!! January 25, 2024 at 2:54am