Hermes: 35 posts

Last week I talked about perfumery as “the art of fortunate proportions,” and one of the best examples for this idea is the newest fragrance from Hermès, Muguet Porcelaine. Created by Jean-Claude Ellena just as he prepared to give over the reins of the house to Christine Nagel, it feels like a recap of his work over the past few decades. Ellena is not leaving Hermès, and he will be delighting his fans with other perfumes, and yet, there is something nostalgic in Muguet Porcelaine, a tender lily of the valley.

Muguet Porcelaine is also a tribute to a legendary perfumer who influenced Ellena, Edmond Roudnitska. Ellena, however, denies it, commenting that it was time to create lily of the valley for Hermès’s portfolio, but it’s hard not to spot the parallels between the two. In my review for the Financial Times’s HTSI column, I follow the clues. Muguet Porcelaine is delicate without being precious and ethereal without being evanescent. It lingers for several hours and creates an illusion of a springtime breeze.

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As in fashion, fragrance outfits that engage in-house perfumers find themselves in a bind. On the one hand, one expects new designers to exercise their vision, but on the other, the fragrance industry is far more conservative than couture and they have to maintain the house’s creed. Christine Nagel’s first fragrance for Hermès, Eau de Rhubarbe Écarlate, is a promising sign of things to come, because not only does she retain the radiance lit by Jean-Claude Ellena, she adds curves and sultry touches of her own, even in a fairly straightforward cologne.

Eau de Rhubarbe Écarlate is my rhubarb-rose sherbet in perfume form, albeit with a moderate dose of sugar. Since the French word écarlate, comes from the Persian word saqerlat–do you hear the echoes of “scarlet”, vivid red?–this association is fitting. Nagel softens the green, acidic edge of rhubarb with berries, but she retains enough of its savory, green nuances to make sophisticated perfume and not confiture.

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The connection between eyes and nose can play funny tricks. The first time I smelled Hermès’s Le Jardin de Monsieur Li, the most recent release in its ethereal Le Jardin series, I thought that it was “dewy, refined and intriguingly minimalist.” When a couple of weeks later I revisited it during a blind smelling exercise, I was no longer thrilled. “Well, this thing is somewhat dull,” I thought to myself, and I was a little surprised to discover the name of the perfume I was sniffing. Surely, I couldn’t have come to such different conclusions about the same perfume?

Hermès is one of the renowned brands on the market, and its fragrances have quality, style and elegance. Simply holding the heavy glass bottle in my hand, I already expect that it will contain all of the above. Unfortunately, selecting perfume based on such preconceived notions will lead to a wardrobe full of expensive designer brands and little to thrill you. The only criterion that matters for finding the right fragrance is whether it gives you a jolt of pleasure. For all of its appealing traits, Le Jardin de Monsieur Li leaves me indifferent.

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Cuir d’Ange is the most recent addition to the Hermès Hermessence collection, a line of fragrances sold exclusively at the house’s boutiques. The idea is to capture the nuances of famous Hermès leather, which smells of flowers and musk. The perfumer behind it is Jean-Claude Ellena, a master of the most ethereal and delicate compositions, and as you would expect, Cuir d’Ange, Angel’s Leather, stays true to its name. It’s wispy and sheer, as if the leather that inspired it was polished to remove any traces of animal funk and made to smell like someone’s clean skin.

Cuir d’Ange is pure comfort. Although I like to think of myself as someone unafraid of the raunchiest animalic scents, my favorite leathers in perfume bottles are soft and cuddly. I’m more in the camp of Bottega Veneta than that of Robert Piguet Bandit on most days. So, here you go. For this reason, the first time I smelled Cuir d’Ange, I felt that I discovered my ideal leather–creamy, suave, and mild. On the other hand, if you want the odor of a beaver in heat and don’t wish to settle for anything less, Cuir d’Ange will strike you as wimpy and bland.

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Even for the accomplished perfumer, re-orchestrating a classic is a formidable task. Not only does the new version have to respect the original spirit, it needs to add a new, distinctive twist. In addition, it must also follow current regulatory stipulations on the use of ingredients, be on budget and make sense within the brand’s DNA. No wonder most remakes fall short of such high expectations.

Hermès is a more respectful brand than most others of its heritage, but I was nevertheless skeptical of the proposition to rework their classics, which include such legends as Caléche and modern gems such as Hiris. The consolation was that  the new versions redesigned by in-house perfumer Jean-Claude Ellena would live alongside the originals. The first in the series was Bel Ami Vétiver, which reinterpreted the leather chypre from 1986.

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